Wednesday, January 23, 2008
Skyhook Wireless, provider of the Wi-Fi Positioning System (WPS), today announced Apple is using its technology for the new Wi-Fi location positioning feature in its Maps application on both iPhone and iPod touch. Using WPS, iPhone and iPod touch users can now locate themselves in the popular Maps application with the tap of one button.
"Apple sells the most innovative mobile products on the market today, and now iPhone and iPod touch include Skyhook's Wi-Fi positioning capabilities," said Ted Morgan, CEO of Skyhook Wireless. "We are very excited to be a part of these great Apple products."
By mapping known Wi-Fi signals throughout entire metropolitan areas, Skyhook has built a database of over 23 million Wi-Fi access points with their locations. The patented technology behind WPS leverages that database to provide location information. Skyhook's software-only system offers high accuracy indoors and the ability to make location more precise for users.
Skyhook Wireless was founded in 2003 to capitalize on the growth of Wi-Fi and the emerging market for location-based services. Skyhook's location coverage today includes 70% of the U.S. and Canadian populations, the top metropolitan areas of Europe and expanding coverage in Asia. For the latest coverage maps please visit http://www.skyhookwireless.com/howitworks/coverage.php
Location is one of the most desired features on mobile devices. With location, consumers can easily search for nearby merchants and destinations and get directions to whatever destinations they choose. Wi-Fi is growing in popularity on mobile devices with analyst firms like ABI Research projecting that almost 250 million consumer electronics devices and over 360 million handsets with Wi-Fi will be sold annually by 2011.
Press Release - Skyhook Wireless, Inc.
© 2008 Skyhook Wireless, Inc.