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Tuesday, August 07, 2007

Google Gets the Masses to White Wash Their Maps with Business Data

Google has launched a new section on Google Maps where individuals can sign up to become "Business Referral Representatives". A spiffy title for individuals who want the tediuous job of collecting business data and photographs to be incorporated into Google Maps.

The official name is the Local Business Referrals (LBR) Program. Per Google's site:

"As a Google Business Referral Representative, you'll visit local businesses to collect information (such as hours of operation, types of payment accepted, etc.) for Google Maps, and tell them about Google Maps and Google AdWords. You'll also take a few digital photos of the business that will appear on the Google Maps listing along with the business information. After the visit, you submit the business' info and photo(s) to Google through your Local Business Referrals Center, and we'll pay you up to $10 for each listing that is approved by Google and verified by the business.

All you need to be a successful Business Referral Representative is a passion for helping local businesses succeed, a love for the Internet (some knowledge of Google is great, too), and access to a computer and a digital camera.

You can earn up to $10 for each approved, verified referral you submit. This includes $2 when a business referral is approved by Google; and $8 when an approved business verifies that the information you submitted is accurate. Referrals are approved by Google based on the completeness and quality of data supplied by representatives. Businesses verify their information either by sending us a response postcard or verifying their information online. As long as your earnings total at least $25 a month, you'll receive a monthly check."

In addition, Google has announced that "Street View" is now available in a few additional cities, including Orlando, FL.